Investigations of product origin effects in consumer choice behavior have a long standing tradition in consumer research and global marketing literature for instance, the meta-analysis by peterson and jolibert (1995) revealed that a country of origin cue exerts a larger effect on quality perceptions than on purchase. Hedonic and utilitarian shopping values have been researched since the mid- 1980s in the fields of marketing, retail and specially on consumer behavior a number of studies have found evidence of their effects on satisfaction, buying intention and loyalty, but others have found no such effects or negative results. Responsible consumer behavior (srcb) it consisted of three main studies and a major focus was placed on examining whether, and to what extent, social norms and product knowledge affect purchase of socially responsible products study 1 conducted a meta- analysis of previous consumer studies involving a wide range. The first stage of the research involved a meta-analysis of published journal articles regarding the purported motivations and and analyze shifts in consumer behaviour related to quality food, is provided and the enjoyment of life dominate consumers motivation for the purchasing of organic products however, the. Therefore, understanding how various packaging design variables affect consumer the current research examines the effect of typeface, a potentially critical element that has not been studied in the packaging literature typeface is a set of one or more fonts that share common design a meta-analysis by rao and. Most commercial and scientific studies on consumer behavior still employ self- report measures, such as questionnaires, to evaluate products and packages  the major contribution of the present study is to apply multivariate pattern analysis to predict choices for food items that vary in their packaging. Jerry f conover (1984) ,price effects on consumer behavior: a status report, in na - advances in consumer research volume 11, eds presents a well documented review of previous attempts to assess a managerially important relationship: the response of consumer demand to various price levels for a product.
Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging the most commonly read determine the factors that influence the behavior of reading the label, and its the labels 2) how consumer demographics read the labels 3) on what elements / sections. It signifies that consumer positive attitude towards green products does not alwaystranslate into action it is essential to examine why environmental attitudes have a weaker influence on consumer green purchase behaviour there might be possible factors such as price and availability of the product, and social influences. By conducting a meta-analysis with 57 observations collected from 20 primary studies, we systematically analyze heterogeneities in consumer preferences for the country-of-origin-labeling (cool) of us beef products we find that consumers often prefer their domestic beef products due to patriotism consumers in asian.
Ticated methods, the studies analyze how large the price differences of comparable conven- tional products can be overall, a remarkably high willingness-to-pay can be observed, espe- cially among intensive customers the present study is not a classic meta-analysis: due to the large number of studies. It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services the goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior the term is commonly interchanged with. Despite the vast amount of research about whether and how product scarcity affects consumer behavior, an integrative analysis of research findings remains unexplored to fill this void, this dissertation includes a thorough literature review about consumer response to scarcity and a detailed meta-analysis.
Agenda for future research keywords meta-analysis celebrity endorsements advertising effects celebrity endorsements are a well-established marketing strat- egy used since the late nineteenth century (erdogan 1999) while the strategy was first applied in traditional brand or product marketing. Furthermore, consumers' perception of the product as human mediates the the proposed model integrates two streams of research on affect by specifying how evaluative and regulatory mechanisms interact to guide behavior two experiments this article presents the results of a meta-analysis of empirical find.
Url: abstract the objective of this research was to analyze the academic literature focusing on how product packaging influences consumer behavior through the use of a bibliometric study to accomplish this, we analyzed 111 articles, published from 1982 to 2014,. Something old, something new: the role of partitioned pricing in consumers' preference for new versus used products jody l crosno l no access a meta- analytic review of hedonic and utilitarian shopping values no access using gerontographics to explain consumer behaviour in later life: evidence from a thai study.
The study of food packaging is important as packaging represents the first contact between consumer and product attributes of interest in the study of instant coffee were initially determined by a focus group study subsequently, eight images of instant coffee packages were developed for the quantitative study, separately. This study examines the extent to which cigarillo packaging influences perceptions of product flavor, taste, smell, and appeal may have a similar effect as cigarette pack elements on product perceptions and behavior, research on other products—particularly little cigars and cigarillos (lccs)—is sparse.
This chapter examines the effects of such information on consumer preferences and choices, and describes how consumers process information about products when faced with multiple competing stimuli, as found on many food packages today findings from this research informed the committee's recommendations for. Journal of consumer psychology d article iii knöferle, k m (submitted) using customer insights to optimize product sound design marketing review st behavior however, while marketing-relevant sounds are ubiquitous, studies examining their impact on consumers are rare in order to contribute to a broader. Body of research has paid attention to the communicative character of product design and its role in perception of product or brand char- acteristics in fact, subtle design cues such as shape and colour affect product inferences and may influence consumer behaviour accordingly 21 implicit versus explicit. Cially among intensive customers the present study is not a classic meta- analysis: due to the large number of studies and their consumer segmentations socio-economic psychographic behavior related lifestyle oriented product policy product design package design product labeling product.
Today's consumers are looking for experiences that relate to their emotional and spiritual aspirations rather than simply buying products as such, brands have been focusing in developing strategies that can address a memorable and unique consumer' experience this study, framed in the area of. Perception, evaluation, and behavior is of theoretical and managerial importance 2-4 we then apply this finding to product packaging and examine the effect of location on package evaluation in study 2, we show that there is no universal statistics based on a meta-analysis covering research from 1925 to 1992. New research has examined existing studies on return policies to quantify the policies' effect on consumers' purchase and return behavior the meta-analysis is the first attempt to understand the return policy literature quantitatively and prove that lenient policies positively affect purchase and return.